Hi Muma’s and Papa’s – we see 👀 you and we’re so glad you’re here.
With 6 young children between us, and 3 very different feeding journeys, we know first-hand how overwhelming choosing a baby formula can be.
mumamoo’s core brand values are based on our experience as Mums, who for different reasons, needed to introduce formula into the feeding habits of our children. We have walked in the shoes of new parents, we have had the sleepless nights, we know the confusion of standing in supermarket aisles.
mumamoo is making available everything we wished we had access to for our own babies. A product that is Australian made and owned. A product derived from an ethical source, that is nutritionally complete. Our formula has been scientifically formulated and contains the latest premium ingredients (without the hefty price tag). We understand the choices facing new parents and the many WHYS that have led you here. Our aim is to support as many Mums, Dads and caregivers as we can.
We feel it’s important to share how we got here and our own feeding journeys. So, without further ado, let’s talk about the “F”word.